AI Data Centre Demand Drives Higher Laptop and Smartphone Prices at JB Hi-Fi

How the global AI build-out is rehsaping consumer tech pricing and retail margins in 2026

JB Hi-Fi has delivered a solid half-year result, but its latest update carried a warning that reaches well beyond retail. The artificial intelligence boom reshaping global tech is now feeding directly into the price consumers pay for laptops and smartphones.

The electronics retailer lifted first-half sales 7.3 per cent to $6.1 billion, while net profit rose 7.1 per cent to $305.8 million. The market responded positively, with the stock jumping more than 7 per cent on the day. Black Friday and Boxing Day promotions drove strong demand for robotic vacuum cleaners, coffee machines. . .

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