Toys R Us is a direct-to-consumer e-commerce retailer specialising in toys, baby, hobby, and lifestyle products. The company operates three consumer-facing online brands: Toys“R”Us, Babies“R”Us, and Hobby Warehouse. Its operations are divided into two segments: Business-to-Consumer (B2C) and Business-to-Business (B2B). The B2C segment focuses on selling toys, hobby items, and baby products directly to consumers, while the B2B segment is involved in the wholesale distribution of information technology (IT) products.
Strategic switch in 2019
Toys “R” Us had built a strong presence. . .
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